There are many myths about SEO that, if put into practice, can make your online marketing strategy fail to achieve the desired results.
You will probably be disgusted to know that you have spent weeks working on one aspect of SEO and then realize that it has not even considered important by Google.
To avoid this, we wanted to adopt this post by Jeff Bullas with which we will disprove some of the myths and false beliefs about SEO, and we will explain what you should do.
1. SEO is a Scam
Myth: SEO consultants charge astronomical salaries and provide you with services that do not explain anything to you and can even penalize your website.
Fact: SEO is not a scam.
Probably this myth was made known because many companies use spam to get as fast as possible a better position in the search pages. Also, once Google finds that your site contains spam links your rank drops just as quickly.
However, that there are companies that do not operate with ethics, it does not mean that SEO is not safe or effective.
Most SEO Companies or Consultants will help you increase your traffic and improve the user experience of your website. It is a job that requires time, you will not see results overnight, but it will be worth it.
2. Make changes as soon as possible every time an algorithm update comes out
Myth: Every time Google updates its organic search ranking algorithm, you should make changes to your site as soon as possible, so you do not get outdated.
Fact: Each search engine works continuously to improve its search algorithms. Google, for example, alters your Search Algorithm approximately 500 times a year. So you only have to worry about the major updates.
When this happens, the smart thing is to wait to see if your site has been affected. Chances are that if you are doing a SEO strategy correctly, this does not happen to you; indeed, you might even see an improvement in your web traffic.
There is no perfect search algorithm. Try to wait before reacting, read reliable sources about what the update implies, and allow yourself a couple of days or even weeks to make adjustments if necessary.
What you should remember is that if a major update appears, no one will win a prize for being the fastest.
3. If you optimize your website for Google, you are covered for all sites
Myth: You do not need to worry about optimizing your content for other search engines if you have optimized it for Google.
Fact: the searches Google may comprise more than 60% market share, but Bing’s share is steadily improving.
Bing does not value backlinks as much as Google: instead, it classifies webs according to user commitment, social cues, click rates, page authority and domain. Google does not use metrics like Facebook or Twitter followers directly in the search rankings. So you can clearly see that if you just optimize your website for Google, you are not covered for Bing.
4. HTTPS is not important unless you are selling stuff
Myth: You only need to worry about HTTPS encryption if you have an eCommerce; otherwise the original HTTP protocol works fine.
Fact: At the beginning of 2017, the average worldwide volume of encrypted Internet traffic finally exceeded the average volume of unencrypted traffic, according to Mozilla (the company behind the Firefox web browser).
Google has made it clear that it will give preference to websites with the HTTPS prefix on those who do not have it. This is because encryption within HTTPS provides benefits such as confidentiality, integrity, and identity.
5. H1 tags will improve your organic positioning
Myth: Using H1 tags will help you improve your SEO.
Fact: This is not technically correct. Although H1 tags contribute to making content look more organized to the reader, they do not contribute to SEO directly.
A former Google software engineer says it does not matter if you use H1 or H2. What is important is that your page contains relevant and useful information that meets the needs of your users.
Some years ago, H1 tags used to be one of the many critical SEO factors. Nowadays, however, they are only a part of the best basic practices.
6. Link-building is black hat and is penalized by Google
Myth: Google hates building black hat links.
Fact: Google rewards your website if you include links from relevant and credible sources.
When you build quality links, you do not have to worry about this false belief. Many people think that comment on blogs is a black hat technique (black hat), but that only happens if the comments only link to your site without adding value.
The key is to ask yourself if you are adding value each time you leave a comment on a blog or link to a website in an article – if you are, then you have got nothing to worry about.
7. Content is king
Myth: All you need to do is create high quality and useful content to rank well in the search results without much help from SEO.
Fact: Publishing relevant, useful and unique content is great, but only with that you will not get to the top of Google.
Content is like the goalkeeper of a football team. It is just a part of a whole, and the other players are equally important, like quality backlinks, user experience, keywords and responsive design. Without them, your content will not show up in search results.
8. Location of accommodation is important
Myth: Your website should be found in the country you are selling.
Fact: While it is better to host your website in the country where your target audience is, it is not essential. Google is smart enough to show the correct version of your website to the right audience.
9. Having an XML sitemap will increase your position in the search ranking
Myth: Installing an XML sitemap can help you improve your search engine rankings.
Fact: A sitemap does not affect the classification of the pages of your website, although it does make them more “traceable.”
Sitemaps provide more information about your site to Google and, therefore, ensure that it is indexed quickly.
However, there has never been a Google release that suggests that an XML Sitemap improves the SEO of your website.
Use one to make sure all your URLs are indexed for easy crawling, as this can improve the visibility of your website in the long run.
If you want to know what affects the organic positioning of your website, consult a professional. He will be capable of guiding you on best practices and help you improve your online marketing strategy.
Start your SEO strategy today!