CASE STUDY

We Got Lites

We GotLites is a place where you can find the custom, unique and top-quality lighting products that would meet all your needs of home decoration and renovation.

Background

Situated in the Staten Island, NY, WeGotLites is engaged in the lighting business for about four generations and have more than 20 luxury lighting showrooms. They launched their first business website in 1998 when they realized the role the internet can play in bringing more customers and making their business renowned, worldwide.

The Problem

We Got Lites approached us to redesign their business website. Though they were having a website, it was not bringing enough conversions despite the huge website traffic. They wanted us to design the website from the scratch that would not only represent their business to the best but would also incite the visitors to make a purchase.

RESEARCH & PLANNING

Our Strategy

We listened to the client and suggested him the technology that would meet his needs in the best possible way. Then we created a feature-rich online store while ensuring it is compatible with the different platforms, is secure to use and would enhance the shopping experience of the users through easy navigation.

  • DESIGN
  • UX
  • DEVELOPMENT

The Solution

Selecting the right platform

On the basis of client's requirements, we recommended him 3dCart for the development of his eCommerce Store. 3dCart is the one stop shop for creating online stores. Its responsive themes, easy to follow store management techniques, faster response time, regular updates, enhanced security and 24 hours support team are the things that could let us design an eStore adaptive to the client's unique business requirements.

Inter-connectivity

The paramount in the designing and development process was the interconnectivity within the site. Within so many brands in play, it was really crucial to ground the visitors to make them know where they are and which brand they are looking for. This connectivity was to show a clear path to the visitors that where they need to go next. We ensured a lot of flexibility so it can easily adapt to what the audience look for.

The Result

In the end, we designed a website as per client's recommendations and he was more
than satisfied with the positive results that the website ensured.

As a result of our sincere and dedicated efforts, we delivered WeGotLites an eCommerce store that was not only good in the appearance but also had an amazing functionality to let the visitors find what they look for. The responsive design, fast loading and easy navigation options worked great to bring new customers.

We also offered them the full control over their website i.e. for managing content, adding and removing products, and more. Now, they have experienced significant growth in their the conversions through the newly designed website and the greater ROI is the proof of that.

The colours and tones embody travel and adventure while embracing our community members’ eco-friendly credentials. The focus is on user friendliness and presenting the key information quickly. This is in line with our mantra that our members should spend less time online and more time offline travelling.

Shay Gleeson Founder,

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