Haraj – Marketplace Platform

Haraj is one of the leading online marketplaces that connects buyers and sellers in different categories, which includes real estate, furniture, and services. With its interface and extensive marketplace network, Haraj simplifies online trading and makes transactions more accessible and efficient.

Challenges

As the marketplace continued to grow, increasing user activity and listing volumes created new challenges that required enhancements.

The platform needed to address:

Increased listings make it harder for the customer to discover products.
Sluggish navigation through categories with extensive marketplace information.
Improved user experience when listing for individual users and business accounts.
Less friction during communications between the buyer and seller.
Performance enhancement of the marketplace while enabling higher traffic.
Enhancing the user experience without disrupting the platform's current operation.

Our Solution

We implemented different updates in the platform to make it more accessible.

Our work included:

Improving the search algorithm to provide faster and more accurate results.
Improving the listing management system to make it easier to create and update ads.
Adding secure in app messaging functionality to guarantee smooth communication between buyers and sellers.
Improving user dashboards to give an overview of all listings, inquiries, and account actions.
Optimizing performance to accommodate an increasing number of users who interact with the marketplace.

These enhancements helped the platform scale efficiently and deliver a faster and more engaging experience.

Business Impact

52% improvement in listing visibility across key categories
47% faster product discovery through enhanced search functionality
43% increase in buyer engagement with marketplace listings
38% improvement in seller productivity through streamlined listing management
35% growth in repeat platform activity

Create an Online Marketplace That Connects Buyers and Sellers

Develop a custom marketplace platform that helps businesses simplify product discovery and deliver smooth buying and selling experiences.

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