CASE STUDY

NFT Music Marketplace

PoPMelodies is an international digital music company that fuels up passions of music makers globally. Originated for artists aiming to sell their sounds, share their unique work, and collaborate with their peers. Anyone can easily join, from beginners to senior artists to make the best of their music and recordings in the digital age.

Background

The new kind of music company based in the USA with a clear mission to help music artists and songwriters make the best out of their songs. Ensure all the artists receive payments promptly; they work hard to maximize the value of each copyright. The client came up with the idea to support music artists and help drive massive revenue back to them in the most transparent way. He wanted to take early advantage of technologies like blockchain and NFTs.

Challenge

POPMelodies hired us for their mission. They demanded a powerful NFT music marketplace with all the latest features. Our goals at Suffescom was to resolve the collaborative challenges of music artists. They wanted us to simplify the underlying complexity of NFTs and help them to achieve the next level of solution. We suggested developing an NFT music marketplace that helps collaborators directly engage with their fans, monetize their work, and make greater fortunes.

The Strategy We Implemented

RESEARCH & PLANNING

We conducted video interviews with a number of independent musicians and producers in order to gain a better understanding of the current state of music companies. We uncovered common personas and their related difficulties and competitive analysis of existing services. Every single detail was documented, and a feature map was constructed to design and scope the most significant elements for musicians and producers.

  • DESIGN
  • UX
  • DEVELOPMENT

The Solution

Blockchain-based Platform

The music streaming NFT marketplace was built on the blockchain to pay artists on time and in full, with no hassle. We implemented blockchain inside the solution from both musician’s and fan’s point of view. Blockchain royalty tracking is more transparent and an answer to the challenges faced by musicians when receiving fair royalty payments.

Core Functionalities

An integrated content-based addressing system within the NFT music marketplace allows digital verification of ownership. It allows artists to collaborate and earn royalties without relying on a centralized platform. Varied bidding options were also added and each with different functionality. It is a complete multi-compatible platform integrated with varied blockchain networks like Ethereum, TRON, EOS, etc.

The Result

The overall outcome was quite impressive. Our client received an on-time solution, and the feedback was he never saw such a well-thought solution. Likewise, several high-profile producers and artists joined the platform, as it solved their challenges to keep the collaborative production.

PoPMelodies entered the ever-growing NFT market soon and now became an active platform worldwide. The client experienced massive growth in sales in less than 3 months. The platform captured more than 50% of the market now, generating a high spike in trading volume hit at $150 million.

It’s such a pleasure working with Suffescom Group. Their expertise in NFT marketplace development made my dream possible. Always committed and flexible throughout the process. Highly recommended!

Harry

PoPMelodies

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