Online grocery shopping has rapidly become an ultimate favorite of customers. The sales through the online mode have skyrocketed. The popularity of online e-commerce stores has shot up to the next level. The online grocery market in the USA generated sales of nearly about $95.8 billion in 2020. It is also expected to reach $187.7 billion by 2024. The spike in the numbers has created a zest in a lot of upcoming entrepreneurs to start their own grocery businesses startup in Miami. This article will give you a better understanding of how the online grocery marketplace works, its key features, and its benefits.
Before proceeding further, let’s have a look at its statistics;
Statistics regarding online grocery stores in the US
- The online grocery store market size in the US (2022) has been $39.2 billion
- There has been a growth of 6.8% in the US market size (2022)
- Online grocery sales have been on a massive growth of 22.8% per year from 2017–2022
- The sales of the online grocery store have risen much faster than the retail store
- The online grocery market is estimated to account for 20% of the total e-commerce market
- Walmart and Target have been the topmost choice of the consumers comprising 56%, 33% for Amazon, and 11% for instacart
Key points to remember before starting an online grocery business
To do a profitable business, one should consider the following points;
- Make a proper business plan that includes the niche you want to start a business for
- Try analyzing the grocery business model and get a deep knowledge about the market and craft your marketing skills
- Do the competitor analysis, see who is your competition in the industry
- Understand your target audience, see what things are enticing them and which things are a put-off
- Build an excellent roadmap to transform your static idea into a swift operating prototype
- Build an amazing Grocery e-commerce website and mobile application
- Start getting familiar with your clients and try adopting new skills to satisfy their needs
- Keep on improving the features of your model until perfection is reached
- Don’t neglect social media, as it’s the most compelling tool to market your startup business
Popular online grocery stores in the US
Online grocery shopping has been in demand for quite some time now. The increased usage of computers and mobile phones has surely played a part in accelerating its successful growth. These grocery stores cater to a large audience and have a potential client base. Below is a list of top online grocery stores in the US; check it out by yourself;
Walmart grocery store
This has been the favorite choice of the customers. Walmart was founded in 1962, and by the end of the 1980s, it had become successful in becoming one of the most reputable brands. It has grabbed several titles to its fame. In 2016, Walmart launched its e-commerce website. The initial investment of Walmart was $3 billion, and now it has reached $567.76 billion. It enjoys the largest online marketplace because of its unique marketing strategy. It offers high-quality groceries and possesses customer-friendly services. The shopping process is extremely convenient. All the products are enlisted in a systematic manner; hence there is no time wastage during the entire shopping period.
It is also known as “Amazon Fresh Store.” It provides the best e-commerce services worldwide. They support wonderful customer care services, and their technical standards are top-notch in comparison to others. They also offer massive discounts and coupons on their pantry orders. These tiny things entice the customers and compel them to perform shopping from their website. Amazon as a brand was launched in 2001, and the amazon pantry was launched in 2016. It has a marvelous collection of fresh fruits, vegetables, refined pulses, cereals, sugar, spices, meat, eggs, etc. It takes less time to deliver the products to your doorsteps.
Another hot favorite of customers is Kmart online. It has been successful enough in giving a strong competition to its competitors. It has a universal loyalty program where the customers can reclaim their checkpoints. These reward points provide swift and extra savings on their purchased items. There are various types of delivery options, such as online, offline, and the third one is to pack your items directly from your nearest Kmart stores.
Kroger has become the one-stop choice for the customers. It is an American retail company that was launched as a multi-departmental store across all parts of the USA. With the increase in the number of years, the popularity of this brand has just continued. It has been victorious in garnering a reputation in its field. Apart from offering staples and various foodstuffs, it provides the customers with its own set of recipes. One can download the recipe and the ingredients directly from the website.
It is yet another popular online grocery brand that has hit the right chords. The USP of their brand is to provide outstanding quality items/products at lower prices. It started with a tiny vision but now has reached its loftiest heights.
One of the most successful startup companies in the USA has become Instacart. It was launched in 2015 with initial pricing of $220 million and now stands at $2 billion. The products are not sold directly to the customers, whereas it behaves as an aggregator of the various small, medium, and large e-marketplaces.
Elements of grocery business startup application
It allows the users to place a multitude of orders without any interruption. They can shop for a variety of items as per their requirement. The customers can log in with their social media accounts which makes their whole experience very smooth and swift. There is a dedicated panel for a status update where the users can check for the arrival time of their products. Also, there is a dedicated section for the feedback, where consumers can provide genuine feedback related to their purchase.
Delivery provider app
Before commencing the services, the service providers need to register themselves on the application. After successful registration, they are allowed to deliver the products to the consumers. The service providers can choose online as well as offline options whenever they are available. If any retailer does not possess the services, they can simply reject the request; otherwise, they accept it. The navigation attribute enables the service provider to deliver the items to the customer in the shortest possible way.
Store application panel
All the products are managed in an organized way. There is a seamless way to add and remove the items from the app and web panel with precision. There is a spectrum of categories in the grocery option to handle them, this store panel is of great use. The history feature is also included in this panel, where the service providers can check how many orders have been rejected, accomplished, or been in the queue. The payment system is also categorized properly by the store owners by fairly distinguishing between the service providers and customers’ payments.
The entire delivery pattern is fully maintained by the admin panel. All the user information is maintained under the admin panel. They have absolutely full right to add, remove and edit the customer details. The online delivery encompasses every single trip detail and information related to service providers, users, reviews, etc. This is also helpful in adding various countries to the application, including currency and country code. It has the provision to provide the exact status of the users through Google Maps.
In this section, users can create their profiles by including their name, address, phone number, email ID, image, etc. A feature called “Filter” is added to the panel where the user can filter the products according to their liking. On the purchase of the items, they can have a view of the charges being paid, including the actual price, tax(if any), service charges, etc. There is also a review-rating corner, where users can have the opportunity to give a review of the purchased item.
Salient Features Of Grocery App
Immense care is taken to provide a contactless delivery of services to the users. It has been the need of the hour as various customers ask for that.To make the process much more secure, the payment is made through the cards, whether debit/credit or mobile wallets guaranteeing absolutely no contact between the customer and the delivery agent.
Amazing Technical assistance
There is an option of chat as well as call on the app and the website. In case of any inconvenience, one can take help from customer support. A seamless way of communication is established. The user can have a chat with the delivery person in case of any inquiry related to the confirmation or arrival of the services. The user’s contact details, like contact numbers, are concealed as the application supports the voice-over IP feature.
Add to cart option
There is a choice of adding numerous items to the shopping cart. The availability of a cart is very necessary because it structures the whole shopping process. It allows the customers to first choose as many items, retain them, and make a purchase whenever they like. The main purpose of the cart is to organize the complete shopping list by making it convenient for the users to buy the product with just a click. On adding as many products, the value of the bill will also keep on changing continuously.
Simple registration procedure
The registration process is very painless and accessible. There is no mandatory rule to create a separate profile for the platform. One can simply utilize their google account or social media channel like FB, Instagram, etc. The other alternatives are signing up via mobile number and email ID.
One of the favorite characteristics of the customers is the time tracker option. On ordering a list of grocery products, the consumers want every minute detail about them. The details include; when the product is processed, packed, and sent from the warehouse. Almost every information, like, where it has reached (name of the destination) from where they can gauge the exact arrival time of their ordered item.
This feature is something new and adds a great impression on the users. This attribute lets the user order their favorite items in advance. It provides a lot of convenience to the customers, and that’s the whole reason why they love it. While checking out, one can choose a delivery date of their choice. This scheduler assists in providing the approximate delivery time to inform the users.
Coupons and rewards
The online shopping trend has become successful because of the lower amount they charge in comparison to the retail shops. On top of that, they always enjoy getting extra concessions. That’s why the discounts based on rewards and coupons have acted as an advantage in selling the products. Its inclusion has proved to be successful in enticing the users.
Superior image quality
To capture the attention of the user, the quality image of the product should be shown. It would be great if the 3-D photos that exhibit an authentic view were used. It gives the users the experience of viewing the products in reality.
Online grocery shopping has emerged as an outstanding e-supermarket. To dive into this sphere, make sure to get assistance from the esteemed Grocery Business Startup Miami, FL, development company. We at Suffescom Solutions are a team of experts well-versed in Instacart clone and Uber for Grocery Delivery application development.