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HTTPS/SSL sites will get hike in SERP

Yesterday Google made a new announcement that they will now use SSL and HTTPS websites as a ranking signal in their search algorithm. From now Google will increase the search rankings of sites that constantly use secure encrypted connections to exchange the data and import the pages. This small change is designed to endorse improved online security particularly by recommending developers to put into effect SSL/TLS to encrypt site traffic. Creating web connections more secure by default is a powerful protection against man-in-the-middle attacks along with offering benefit of privacy to web surfer. Quite lots of web giants have already encrypted https by default.

Search Engine rankingAlbeit, this signal is very minute and web experts must not go mad about it, however it is certainly an effective signal. A website automatically secured will only have a little effect on its search ranking – at the least for now – suggesting that this feature is probable to become more vital in near future.

Many security firms has welcomed Google’s announcement with open arms for the reason they consider it as an useful push towards that broadly agreed web security goal of HTTPS all over and that too by default. According to them it is good to see that Google is taking steps ahead to lift up the use of encryption. Actually, it is a wise move and one that is probable to have a considerable impact in the way companies secure their official sites. In the past, companies have avoided encryption owing to cost factor or perhaps fears of slowing down of response times of website, however such outlay and functioning issues are no more applicable thanks to developments in technology.

Shifting to HTTPS from unencrypted HTTP requires getting SSL/TLS certificate from a certificate authority (CA) and installation of the digital certificate on the significant server. HTTPS is just a term for unencrypted HTTP with TLS/SSL added for safety. Generally, web hosting companies sell these certificates.

Reason for this announcement

For Google, safety is a top most priority. That means users using Drive, Search and Gmail, for instance, by default have a safe connection to Google. A major part of that is assuring that people access those websites from Google which are secure.

Already have SSL, need to do something?

You might be thinking that I already have SSL certificate so is there anything I have to do, for example e-commerce sites who already have SSL on their checkout forms. Well, the answer is a big YES, you have to still do few things. This search ranking boost is implemented to only those pages that have SSL on them. Generally, SSL is just on those checkout pages, but not on your content, product or any other pages. Therefore, you have to make sure that your entire domain name, all the files, URLs, everything, take place on HTTPS. So certainly yes, you have to do a bit more.

This will surely take extra time, you have to test and then re-test, to confirm that the HTTPS certificate is not showing any errors to your web users. There can be videos or images that have to be accommodated on the web pages to make sure that it doesn’t give the visitor a warning of security.

HTTPS and SEO concerns

For SEO purposes should you be anxious when moving to HTTPS from your HTTP website? Well… Not so much. As per Google it is safe for web masters to do so, for years. However, you have to take the appropriate steps to make sure that your traffic doesn’t experience any adverse effect. That entails ensure to converse with Google that you have moved your website to HTTPS from HTTP. Moreover, Google has made a promise to issue more documentation in the near future for now it has presented the below given tips:

  • Determine the type of certificate you want either wildcard, single or multi-domain, certificate SSL/TLS certificate
  • Make use of 2048-bit key certificates
  • Use virtual URLs for resources that exist on the same secure domain
  • For all other domains use protocol relative URLs
  • By using robots.txt, don’t block HTTPS website from crawling
  • Your pages get indexed by search engines where feasible. Shied away from no index robots Meta tags.

Apart from this, Google has also updated Google Webmaster Tools to handle HTTPS websites in a better way and to make report on them. Google also suggests you to use Qualys Lab tool to examine your SSL/TLS certificates and pages.

Apart from this, Google has also updated Google Webmaster Tools to handle HTTPS websites in a better way and to make report on them. Google also suggests you to use Qualys Lab tool to examine your SSL/TLS certificates and pages.

“Want to know more about this… Contact Suffescom experts to know more on how to change the address of your website.”

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