Social media is an indispensable part of the internet marketing and has the power of making or breaking your online marketing campaign. Whether it is Facebook, Twitter, Instagram, LinkedIn or any other social platform all are used for the marketing, though the strategies vary from one platform to another.
However, the social media landscape keeps on changing and the marketing strategies also need to be implemented accordingly. You need to have knowledge about the latest social media trends and updates in order to ensure that your marketing strategies will work as expected. Here we are going to mention some studies that will let you know the psychology of the various social media platforms and the ways you can improve your marketing campaign on these platforms.
More than 33% of the Instagram users use the platform for knowledge gathering
Yes, you have read it right. Knowledge gathering is the top most reason that motivates the people to use Instagram. A survey was done by the research team of the University of Alabama to know the main motivation for using Instagram. Over 200 students were taken in this survey. They were given 20 options and asked that how often they use Instagram for each of them. And the research results were narrowed down to the four main points after combining the results for all 20 options.
Here are the four main reasons (listed priority wise) behind the use of Instagram.
The majority of the people use Instagram to gain knowledge of what other are doing. It can be their family members, friends, colleagues or any other person.
– Keeping Record
Instagram is a good mean of creating a virtual album of photos. People use it to keep a record of their special life moments.
People use Instagram to gain popularity which is achieved through likes and followings.
There are also the people who use Instagram to showcase their creative skills to the world.
Facebook is the most popular social network
Though other platforms have gained much popularity but still, Facebook is the most popular social network. And its popularity is 2 times more than the second most popular platform, i.e. Instagram.
Another fact about Facebook is that its users are more engaged than the users on other platforms. About 76% of the Facebook users use it on daily basis. Among these, 55% visit it several times a day while the remaining one visit once a day.
So, it is the best platform for marketing. Facebook live videos and Facebook ads are the popular options for marketing.
Curiosity, challenges and Fantasies drive likes, comments and shares on Facebook
Gamification is the best way of engaging with your audience. The posts which involve challenge, fantasy and curiosity boost up the user engagement. But in the case of challenges, it should not require much effort, otherwise, it will be ignored. So, rather than posting general posts, you much try to engage with your audience through gamification.
No doubt the studies will not remain same after a few years. So, keep yourself updated with the latest studies and update your social media marketing strategies accordingly.