Virtual Reality Software Development Services | UAE, Saudi Arabia & Qatar – 2025 Guide

Virtual Reality has rapidly shifted from just a concept to a force driving digital change across the Middle East. Countries such as the UAE, Saudi Arabia, and Qatar are at the forefront with powerful government support, national development plans such as Vision 2030, and youth fascinated with immersive technology.

Over the past few years, many investments in Virtual Reality software development have been made steadily through public and private partnerships. Further, it has been reported recently that the GCC VR software market is expected to reach 36.1 million in the year 2025. Cities such as Dubai, Riyadh, and Doha are fast becoming the hubs of VR pilot projects and are providing new methods of interactive entertainment. 

So, are you prepared to develop your first Virtual Reality software development project? If so, then in this blog, we will cover everything from what it is to its types and much more. 

Why 2025 is a Pivotal Year for Virtual Reality in UAE, KSA, and Qatar

The year 2025 is turning out to be especially important as businesses and investors are changing from testing small VR pilot projects to launching complete VR software solutions in various sectors like real estate, gaming, and more. The momentum for VR software development significantly accelerated during the pandemic, when restrictions on movement made immersive virtual experiences an appealing alternative to physical presence.

This progression closely matches the national goals to emphasise non-oil sectors and expand digital infrastructure. As the Middle East is continuously prioritising AI and immersive technologies, VR software development is going to play a central role in how people live and connect in the years to come.

Impact of Vision 2030 and National AI Strategies

GCC countries are aligning their VR advancements to match the long-term national tech visions, speeding up the areas of use.

• UAE’s AI Strategy 2031

Concentrates on combining AI with the immersive technology that would enhance the efficiency of the government and provide intelligent services. This creates robust opportunities for AI-based VR solutions in both the government and the industrial sector.

• Saudi Arabia’s Vision 2030

Emphasises VR in the digital infrastructure, tourism, and smart cities such as NEOM as a diversification factor in the economy. VR is being utilised to visualise urban planning and increase citizen engagement.

• Qatar National Vision 2030

Qatar’s National Vision 2030 supports VR in education, healthcare, and culture as part of innovation. The immersive tech pilots supported by the government are being developed for museums, universities, and smart city projects.

What is Virtual Reality Software Development?

Virtual Reality software development involves the creation of custom digital environments that allow users to feel that they are in an alternate world. In comparison to ordinary mobile applications or websites, VR is based on 3D graphics, sensor technologies, and smart codes to provide realistic interactions in entertainment, training, and business purposes.

Key Technologies Used

VR developers use a mix of powerful tools and frameworks to bring VR ideas to life.

• Game Engines

Sophisticated 3D scenes that include lighting and textures can be developed with the help of engines such as Unity and Unreal Engine.

• Web-Based VR

The WebXR and the Three.js are tools that now give a second-generation experience of VR, allowing the efficient execution of the experience on a large scale.

• Artificial Intelligence (AI)

A number of VR apps are incorporating AI so as to provide more responsive worlds, more intelligent virtual characters and real-time decision-making.

• Haptic Feedback Devices

Devices like VR gloves and suits offer physical feedback, allowing users to “feel” virtual interactions and objects.

• Motion Tracking Systems

Advanced motion tracking replicates user movement with high precision using sensors, accelerometers, and cameras.

• Spatial Audio

3D spatial audio enhances realism by simulating how sound behaves in a virtual environment, helping users detect direction and distance.

• Cloud Rendering & Streaming

VR on cloud-based platforms enables HD VR experiences to stream successfully and not overwhelm local devices, which is important in the case of collaborative VR applications.

• Eye Tracking Technology

Eye tracking is embedded in more recent versions of the VR headsets, and it improves user interaction through rendering.

Types of VR Solutions

Virtual Reality software development can be categorised into three types according to how immersive each one is:

• Fully Immersive

This type of VR solution uses headsets, high graphics, and sound that can block out the real world fully. It is best for someone who likes training simulations and realistic games. For example, virtual tours of museums permit users to explore places where they have never been.

• Semi-Immersive

This semi-immersive VR solution combines virtual scenes with physical elements and works well on big displays or desktop monitors. Suitable for interactive learning and design visualisation. For example, a flight simulator that helps to train employees.

• Non-Immersive

This VR solution offers 360-degree videos or simple virtual tours that run on normal screens. Perfect for quick demos, real estate previews, and product showcases. For example, a video game where users can control the actions but not the surroundings.

VR vs AR vs MR – Quick Comparison Table

Industry-Specific Use Cases of VR in UAE, Saudi Arabia & Qatar

Virtual Reality is quickly becoming a required technology in any industry within the GCC region. It is also used by companies to offer improved experiences to customers, train their workers risk-free and demonstrate concepts in a quirky way. So, what industries have been using this VR technology in the UAE, Saudi Arabia and Qatar? Let's take a look.

Real Estate

The real estate sector is one of the biggest users of VR in the Middle East. Let’s find out why:

• Interactive Walkthroughs

Potential buyers and investors are able to visit entire properties in a virtual setting, view rooms, plans, and finishing details without having to visit various locations in person.

• Highlight Iconic Projects

Large-scale projects, such as Saudi Arabia's futuristic NEOM city, are utilising virtual reality to show their properties, despite being incomplete. This gives buyers confidence to imagine what the property might look like after development.

• Customisation and Interior Planning

Some solutions allow clients to change finishes, furniture placement, or wall colours to visualise their future space.

Healthcare

Hospitals and clinics in the UAE and Saudi Arabia are early adopters of VR for advanced care and medical training. Furthermore, Dubai Health is now exploring VR technology to decrease pain in medical procedures.

• Surgery Simulations

The surgeons can train on complicated operations through realistic VR models and build confidence to make fewer errors in actual surgeries in high-risk surgeries. 

• Therapy and Recovery

VR helps patients relieve them of their pain, fear, or even phobias. If there is any physical injury, in that case, patients exercise in a virtual environment that helps and motivates them to quickly recover.

• Remote Diagnostics and Consultations

Hospitals are now exploring how VR headsets can link distant patients with experts in real-time check-ups and diagnostics.

Retail and E-commerce

In the retail and ecommerce sector, VR is used to combine online shopping with an in-store experience that offers a personalised buying journey.

• Virtual Storefronts

Shoppers enter a 3D store, navigate around aisles, and take a closer look at the goods. This simulates the experience of actual shopping and still remains convenient.

• Integrated Payments and Loyalty Programs

Customers will be able to add products to a virtual cart and make a checkout through safe gateways. Loyalty rewards and discounts can appear dynamically inside the virtual environment. 

• Personalised Product Demos

With personalised product demos, brands can show a product operating or looking in real life, such as trying out clothes or viewing furniture in actual room settings.

Tourism and Hospitality

Virtual Reality software in the GCC helps to increase tourism by giving the global audience a taste of local culture.

• Immersive Hotel Previews

Prior to booking any restaurant or hotel, travellers would be able to visit them, leading to better and informed decisions.

• Cultural Heritage Experiences

The national museums and souqs of Qatar apply VR to reproduce their classical image and narratives to tourists and even students.

• Destination Marketing and Event Promotion

Travel boards create VR experiences that showcase festivals, heritage sites, and more, encouraging visitors to explore the place.

VR in Education and eLearning

In the education and eLearning sector, Virtual Reality software development is also assisting in interactive learning. Let’s discuss how:

• Localised Arabic Content

Schools are now trying to teach with culturally relevant VR lessons, guaranteeing students learn in their native language and within their cultural context.

• STEM and Technical Training

Students dive into science ideas, the creation of engineering, or even historical re-creations in a manner that cannot be given through textbooks.

• Virtual Classrooms and Field Trips

Educators will be able to conduct their classes in a coordinated 3D space, or even take the students on virtual tours to anywhere.

Manufacturing and Automotive Training

Industries like manufacturing and automotive are utilising VR software to train teams on complex machinery and design requirements.

• Digital Twins for Factory Training

VR creates an exact replica of a factory or plant. Employees practice safety drills, equipment handling, or maintenance routines without disrupting operations.

• Automotive Prototyping and Design

In a virtual garage, car companies design, benchmark, and introduce alterations to their prototypes, saving money on the real models and reducing time consumption.

• Onboarding and Skills Development

The workflow, machinery, and safety standards are taught interactively through VR technology, so new hires learn faster and remember more.

Virtual Reality Adoption in Each Country

GCC countries have their own unique VR growth story backed up by national visions and economic diversification. The UAE, Saudi Arabia, and Qatar are leading the way in terms of regional adoption of VR technology.

UAE

UAE is at the forefront of building smart cities and digital experiences, and making it a leader in VR embracement.

• Dubai as a VR Hub

Dubai is hosting startup accelerators that increase VR and AR businesses. Expo City Dubai, the legacy site of Expo 2020, is continuously serving as a living lab for immersive technologies.

• Abu Dhabi's EdTech and Retail Innovations

Abu Dhabi aims to put VR in education and retail. Schools and universities are funding VR modules for various learning purposes. Many malls experiment with virtual stores and gamified shopping experiences to indulge tech-savvy shoppers.

Major Players and Government Initiatives

• Dubai Future Foundation

The Dubai Future Foundation operates startup accelerator programs to support VR as well, promising funds, mentorship, and links to worldwide partners.

• Smart Utilities and Safety Training

Organisations such as DEWA launch a virtual reality studio to train their employees in risky locations and aspects, making the work environment safer without actual risks.

• Cultural Promotion

Museums and cultural events often include VR exhibitions, giving residents and tourists deeper insights into UAE heritage.

Saudi Arabia

Saudi Arabia’s large-scale projects under Vision 2030 are driving massive investments in smart infrastructure and immersive tech, including VR.

VR in NEOM and Vision 2030 Projects

• NEOM

NEOM, the futuristic city under construction, integrates digital twins and VR for urban planning, construction monitoring, and virtual tourism previews.

• Public Engagement and Gamification

VR experiences help the public visualise new urban plans and mega projects. Interactive VR zones allow citizens and investors to explore future developments before they are built.

VR for Smart Cities and Major Events

• Riyadh Seasons and Festivals

Saudi Arabia’s entertainment push includes VR zones during events like Riyadh Season, where visitors can enjoy immersive games and virtual rides.

• Sports and Motorsport

Events such as the Formula E races integrate VR experiences for fans, offering virtual pit tours and behind-the-scenes insights.

• Education and Healthcare Pilots

Universities and hospitals use VR for advanced training and telemedicine trials, ensuring local talent stays ahead of global standards.

Qatar

Qatar’s focus on smart cities and cultural tourism after hosting the FIFA World Cup is opening new opportunities for VR solutions.

Post-World Cup Investments in VR

• Stadium Repurposing

Iconic stadiums built for the World Cup are being repurposed as venues for virtual sports and entertainment events, attracting local and international audiences.

• Fan Engagement

VR experiences in Qatari sports organisations allow the fans to experience famous matches again, enter the locker room, and train as professional players.

Qatar Smart Program and Tech Sandbox

• Smart City Zones

Qatar’s Smart Program supports experimentation with emerging technologies, including VR for public services and urban planning.

• University-Sponsored Labs

Leading universities host research labs that focus on VR content creation, multilingual support, and integration with AI for education and cultural projects.

• Tourism and Museums

National museums provide VR tours that showcase Qatar’s history and traditions to both local students and global tourists.

Benefits of VR for Businesses in the GCC

UAE, Saudi, and Qatari businesses are exploring the powers of Virtual Reality to enhance competitiveness, attract potential customers, and improve internal efficiency. The following are some of the major advantages of using VR technology by businesses.

Increased Customer Engagement

Virtual Reality aids brands in developing deeper, more interactive connections with their audiences.

Immersive Storytelling: The organisations can narrate their brand story or show their services with the aid of an unforgettable, live-like experience, and that would make the customers stay involved.

Product Demos: Customers are able to test things virtually, be it a virtual survey of a car interior, a virtual look at furniture in the room, or a virtual survey of real estate prior to purchase.

Greater Emotional Response: VR material tends to leave a lasting impression, which can commercially boost revisits and recommendations.

Cost Savings Through Training

VR enables many companies to make the process of training their employees much more efficient and safe, also reducing the training costs associated with it traditionally.

Simulated Environments: Without placing equipment or facilities at risk, workers train on skills and emergency scenarios in a realistic environment.

Faster Onboarding: A step-by-step virtual guide is an effective way in which new members of staff may find it easier to learn procedures rapidly.

Reduced Need for Physical Space: Businesses do not always need a dedicated training centre when simulations cover all core tasks.

Real-time Data Visualisation

Virtual Reality Software helps in understanding complex information in a practical approach.

IoT Integration: Companies can link real-time machine or sensor data to VR dashboards, allowing higher authorities to monitor operations visually.

Design and Prototyping: It allows the app developers and designers to imagine new products and floor patterns and rectify them.

Improved Decision Making: Data can be displayed in a 3D interactive environment to allow teams to see mistakes or areas of improvement more quickly.

Competitive Market Differentiation

By Virtual Reality Software Development, your brand can be set apart from the crowded industry.

Innovation Driven Branding: The development of Virtual Reality software can be used by companies as a way of attracting the interest of investors and clients.

Optimised User Experience: The experience of utilising immersive interfaces and life-like graphics is a powerful promotion feature that the traditional web and mobile app-based services cannot compete with.

Marketing and Sales Support: VR demonstration in trade shows, events, or even online will help to conclude deals quicker and amaze the clients with high-tech presentations.

Cost of Virtual Reality Software Development in UAE vs Saudi Arabia vs Qatar

The cost to develop Virtual Reality software varies by country, app complexity, and business goals. Companies should understand these ranges to plan realistic budgets and choose the right development partner.

VR App Cost Comparison by Complexity and Country

To precisely determine your Virtual Reality Software Development cost, it is essential to determine the type of app you develop, such as simple, mid-level, or advanced. Deciding on the complexity of the VR app will help you budget better. Let’s explore each VR app's complexity and its associated features.

Basic VR App: A basic VR app comes with simple interactions and 3D modelling. These applications have introductory experiences like tours of properties, museums, etc, and require less time and cost. Its key use cases are:

• 360-degree viewer
• Simple product demos
• Real Estate Tours
• Basic Training Simulations

Mid-Level VR App: A moderate complexity VR app has more interactive elements and detailed 3D environments with functionalities like educational simulations with experiences that feel real. Its cost is typically more than a basic app but less than an advanced VR app. Its key use cases include: 

• Product Demonstrations
• Educational Simulations
• Immersive Training Exercises
• Healthcare Therapy

Advanced VR App: An advanced VR app is developed with the best features and functionalities like advanced 3D modelling, immersive interactions, and smooth integrations with all systems. Its cost and development are usually the highest, but it gives the edge to provide new and best VR experiences. Its key use cases include:

• Full immersive simulations
• Realistic training simulations
• Complex Design Reviews
• Smart City Visualisations

Below is an estimated cost guide for building different levels of VR applications in the UAE, Saudi Arabia, and Qatar.

VR App Development Cost 

These ranges cover design, development, testing, and initial deployment. Ongoing updates and maintenance may require additional budget.

Country-wise Cost Factors

Virtual Reality software development costs might be different across the GCC region due to the distinctive tech ecosystem, availability, and demand.

• UAE VR Development Costs

Premium Studios: There are multiple high-standard agencies in the UAE that meet the highest design and security standards and can hike the hourly rates.

Strict Design Standards: Clients tend to require extremely attractive experiences to admire them, consistent with the technological landscape of the city of Dubai.

Frequent Pilot Projects: Many enterprises think of developing small VR pilots before scaling up, which affects the overall budget plan.

• Saudi Arabia VR Development Costs

Balanced Rates and Strong Infrastructure: The overall Virtual Reality software development costs in Saudi Arabia are typically mid-level, with highly skilled and experienced developers in Riyadh.

Large-Scale National Projects: Initiatives like Vision 2030 increase requirements for better VR apps in various segments.

Rising Startup Involvement: Many local app development companies develop VR prototypes at a lower cost.

• Qatar VR Development Costs

Limited but Expanding Providers: Qatar has fewer VR companies in comparison to the UAE or KSA, but this is transforming due to increased funding post-World Cup.

Supportive Environment: Government programs and innovation funds often help cover part of the costs for cultural or educational VR projects.

Focus on Cultural and Tourism Content: Many VR projects highlight Qatar’s heritage and hospitality to attract tourists and scholars.

• Additional Cost Considerations

Beyond development, companies should budget for other important factors to ensure smooth operation and long-term ROI.

VR Hardware: Buying VR hardware for employees or staff can also increase the overall costs.

Maintenance and Updates: Regular updates are very important to resolve errors or bugs, add extra features, and keep the app secure.

Localisation: For GCC audiences, VR applications mostly require Arabic language support and right-to-left layouts, which need extra design and testing that increase the overall Virtual Reality software development cost in UAE, Saudi Arabia, and Qatar.

How to Choose the Right VR Software Development Company

The selection of the right software development company plays a crucial role in Virtual Reality software development. Companies should look for a partner that is able to meet their specific vision and deliver the best outcomes. 

Factors to Consider

An experienced software development company should match your key benchmarks that help to keep the project on time within your allocated budget and align with your expectations.

Experience in VR Projects

• Proven Portfolio

Check out the company’s latest projects on VR across different industries like retail, healthcare, and many more.

• Successful Case Studies

Review the team's case studies where they have delivered immersive experiences that fixed real-world problems.

• Client Reviews

One of the indicators of trustworthiness and technical expertise of a company is positive feedback and repeat clients.

Regional Expertise (UAE, KSA, Qatar)

• Knowledge of Local Markets

The app development company must be able to understand all the cultural preferences and nuances, like language needs, for the GCC region. 

• Compliance Awareness

Qualified app developers follow every data privacy regulation with government-approved payment gateways when needed.

• Adaptation to Local Trends

The best teams stay updated on smart city initiatives, national visions, and sector-specific innovations. 

Tech Stack Proficiency

• Multiple Platforms

The mobile app development company should be comfortable in developing Virtual Reality solutions for headsets, devices, and browsers.

• Up-to-Date Tools

They must use trusted engines and frameworks like Unity, Unreal Engine, Blender, and WebXR for high-performance apps. 

• Ability to Integrate Advanced Features

Look for expertise in combining VR with AI, IoT, or cloud services for smarter experiences.

This is where a local mobile app development company like Suffescom ticks all the checkboxes, with the best technical proficiency and regional knowledge, it provides the top Virtual Reality app solutions.

Problems to Watch Out For

Avoid companies that show these warning signs during your selection process.

• Unrealistic Promises

Be careful if a provider guarantees extremely short timelines or extremely low prices that sound too good to be true.

• No Arabic Language Support

Lack of multilingual options can limit your audience reach in the GCC.

• Weak UI and UX Design

If the team has little experience with immersive user interfaces, your VR app may feel clunky or outdated.

• Poor Communication

Inconsistent updates or vague responses during initial discussions often lead to delays. 

What Approach Should You Take While Developing a Virtual Reality App?

Developing a Virtual Reality application is an interesting step into the immersive world. Whether you're a startup or an established business, taking the right steps is crucial when building an app with VR technology. So let’s delve into the appropriate proactive approach to build a VR app that can outshine in the GCC. 

1. Define the Purpose and Use Case

Your VR app must have an ambition before you even start writing any line of code. Do you create a VR game, a real estate walkthrough app, a medical simulation, or an enterprise training application? Your purpose will depend not only on the set of features you plan but also on how you design and what interaction models you use, and what performance benchmarks you aim at. An extensive case of use maintains the project on track and in line with the requirements of the end-users.

2. Understand Your Target Audience

A VR app ought to satisfy users with their capabilities and preferences. Determine whether your users are gamers, students, professionals or first-time users of VR? Knowledge of the technical level of savers, their behavioural patterns, and expectations will assist in shaping UX design. For example, a VR app for senior citizens needs to be less boomerang and contain more guided interactions than a gaming app that is targeting Gen Z.

3. Choose the Right Technology Stack

It is very necessary to find the right tools in time. The most popular ones in the area of VR development are Unity and Unreal Engine, which have strong 3D functions. In the case of browser-based experiences, you can think of WebXR, A-Frame, or Three.js. Also, select hardware platforms that are compatible in terms of your audiences and app needs, i.e. Meta Quest, HTC Vive or PlayStation VR.

4. Create an Immersive and Interactive Experience

VR is all about immersion. With high fidelity 3D models, moving lighting, real textures, and spatial audio, it will make the environment realistic. Add motion tracking to allow intuitive interactions. The feeling of presence in the virtual space could also be increased with the help of haptic feedback and voice commands.

5. Optimise for Performance and Comfort

The frame rate should be constant (about 90 FPS or above), the load times should be minimal, and the camera motions must not be jumpy or unnatural. Add variety to the means of navigation that allows the user to select what makes them feel comfortable and accessible: something as advanced as teleportation and flowing locomotion, or as simple as the use of a controller.

6. Prototype, Test, and Iterate

Apply low-fidelity prototyping as an initial step in ensuring that you are sure of having a good idea, and then gradually migrate to large-scale experiments involving VR simulations. The usability testing must also be constantly done to identify the point of pain and the point that requires enhancement. Use real users more insistently in the early stages of design, in order to obtain feedback, and through iterative design improvements before launch.

7. Plan for Scalability and Future Growth

The architecture of your VR app must be scalable so that features can be added, it utilises multi-device compatibility, and can grow with emerging technologies such as AI, blockchain, cloud rendering, etc. This will make your app competitive and relevant in the rapidly growing technological environment.

Final Thoughts: The Future of VR in the GCC Region

The concept of Virtual Reality is fast turning from a niche technology to a mainstream business solutions platform in the UAE, Saudi Arabia, and Qatar. With its applications in areas such as training, design, and customer contact, promoted by national digital transformation plans, visionary mega-projects, and public-private partnerships, VR has real-life use in many arenas, creating new opportunities and revenue sources.

Even greater effects are made when this technology is used in combination with the use of AI and IoT. Companies use AI to design individual data-driven VR experiences to market, introduce, and support their customers. In the meantime, the incorporation of IoT enables real-time visualisation, which will make the efficiency of operation and decision-making stronger.

To begin with, organisations are encouraged to start using pilot projects to test the ideas and calculate ROI. Collaborating with local VR software developers who have proven success in the field would be the best option for aligning an investment culturally and from a regulatory perspective. Using scalable technology foundations would make that idea future-proof. 

FAQ's

What is virtual reality and how does it work?

Virtual reality or VR can be defined as a digital experience which involves immersion in a 3D experience through adopted headsets and motion tracking. It replicates real or imaginary environments and evaluates the user input on a real-time basis.

Why is VR becoming popular in the Middle East?

The popularity of VR in the Middle East will be due to Vision 2030, the establishment of 5G, and the investment in smart cities, health care and tourism in the UAE, Saudi Arabia and Qatar.

What’s the difference between VR and AR?

VR completely puts users into the digital world, whereas AR brings digital content into the physical world. VR is applied in simulating; AR is used in physical environments.

How much does it cost to build a VR app/software in the UAE or GCC?

The cost to build a VR app in the UAE or GCC ranges from $10,000 to $150,000+, depending on complexity:

• Basic 360 degree app: 10k-25k
• Interactive mid-level app: 25K-50K
• Advanced simulation/multiplayer VR app: 50-150 K+ 

Which industries in the GCC benefit most from VR?

Key industries in the GCC that benefit from VR include:

• Real estate
• Healthcare & medical training
• Retail & e-commerce
• Tourism & hospitality
• Education and manufacturing

What are the hardware requirements for using VR apps?

The hardware requirements of using VR apps require:

• A VR headset (e.g., Meta Quest, HTC Vive)
• Optional motion controllers
• A VR-ready PC or mobile device, depending on the platform

How do I choose the right VR development company in UAE, Saudi Arabia, or Qatar?

Choose a company with:

• Local market experience
• Strong portfolio in your industry
• Expertise in Unity, Unreal Engine, WebXR
• Arabic language support
• Transparent pricing and agile processes

Can VR apps be customised for Arabic-speaking users?

Yes. GCC markets VR apps could be integrated with Arabic UI/UX, RTL layout and could include local voiceover to be fully comparable to cultural differences.

How long does it take to build a VR app?

The time to build a VR can vary:

• Simple apps: 4–6 weeks
• Mid-complexity apps: 2–3 months
• Advanced simulations: 4–6 months+

Why choose Suffescom for VR development in the Middle East?

Choosing Suffescom for VR development in the Middle East means:

• Deep regional knowledge in UAE, Saudi Arabia, and Qatar
• Proficient cross-platform team
• VR in enterprise, retail, and healthcare experience
• Custom pricing and agile delivery models

Can I develop a VR app for both Android and iOS?

Yes. You can develop for both Android and iOS with tools like Unity and WebXR that allow cross-platform VR development for mobile, desktop, and even browser-based VR environments.

How can businesses use virtual reality?

Businesses can use VR for training of employees, demonstration of products, a guided tour through real estate, e-commerce showrooms and the increased engagement of customers.

• Software Development