Tag Archives: Search Engine ranking

HTTPS/SSL sites will get hike in SERP

Yesterday Google made a new announcement that they will now use SSL and HTTPS websites as a ranking signal in their search algorithm. From now Google will increase the search rankings of sites that constantly use secure encrypted connections to exchange the data and import the pages. This small change is designed to endorse improved online security particularly by recommending developers to put into effect SSL/TLS to encrypt site traffic. Creating web connections more secure by default is a powerful protection against man-in-the-middle attacks along with offering benefit of privacy to web surfer. Quite lots of web giants have already encrypted https by default. Continue reading