Running a business had never been at a more paradoxical position since the inception of the professional management era (1920s – 1960s). Things have been everything but normal. With a slight effort in the right direction; we have seen companies rising from a hearse to the zenith of their dominance. With a war being fought […]

Social media is an indispensable part of the internet marketing and has the power of making or breaking your online marketing campaign. Whether it is Facebook, Twitter, Instagram, LinkedIn or any other social platform all are used for the marketing, though the strategies vary from one platform to another.

With the increase usage of social networking it becomes hard to comprehend where to invest resources as well as time. As we are in 2014 it becomes necessary for us to know where social networking is standing and how we can capitalize its benefits.