A scalable social video platform that enables creators to record and share videos, live stream, chat in real time, monetize content through coin-based tipping and subscriptions, and grow their audience—all powered by a secure cloud-native infrastructure.
Social Video Platform
Microservices + Event-Driven
React Native · Node.js · PostgreSQL · Redis · AWS
Production-Ready
About the Client
The client envisioned Naritya as a modern social video platform where creators could record and share short-form videos, stream live, engage with followers in real time, and monetize their content through subscriptions, virtual coins, and referral rewards. The goal was to deliver a seamless experience across both Android and iOS.
Beyond the mobile application, the platform required a scalable cloud-native backend capable of supporting thousands of concurrent users, secure payment processing, low-latency live streaming, real-time messaging, and an efficient moderation system to maintain content quality and community safety.
Platform Features
Short Video Creation
Creator Monetization
Live Streaming
Real-time Chat
User Roles
The Challenge
The platform needed to deliver live video with less than two seconds of latency while supporting hundreds of simultaneous broadcasts. Achieving a smooth viewing experience across different network conditions required a scalable streaming infrastructure with automatic failover.
Users uploaded videos ranging from 10–100MB that had to be transcoded into multiple resolutions before delivery. The processing pipeline needed to minimize upload delays while optimizing playback for every device and network speed.
Live comments, one-to-one messaging, and engagement features required message delivery in under 50 milliseconds. The system also needed to scale seamlessly across multiple application servers without losing active WebSocket connections.
The virtual coin economy demanded secure payment processing, real-time wallet updates, and fully atomic transactions. Every purchase, tip, and payout had to remain accurate while preventing duplicate payments and fraud.
The Solution
LIVE STREAMING
VIDEO PROCESSING
REAL-TIME PLATFORM
Architecture
The platform integrates React Native mobile apps with an API Gateway and dedicated backend services for video management, streaming, chat, payments, notifications, and moderation.
Architecture Highlights
Database Architecture
Naritya uses PostgreSQL as the primary transactional database to ensure ACID-compliant operations for users, wallets, subscriptions, and payments. Redis accelerates high-frequency workloads by caching sessions, feeds, and real-time data, significantly reducing database load while maintaining low-latency user interactions.
Performance Benchmarks
Key Outcomes & Business Value
Monthly Active Users
Achieved within six months through a scalable architecture supporting high user engagement and seamless content delivery.
Daily Video Uploads
Optimized media processing pipeline handles thousands of uploads daily with adaptive transcoding and CDN delivery.
3-Month User Retention
Outperformed typical industry benchmarks through creator engagement, live streaming, and monetization features.
Projected Monthly Revenue
Generated through subscriptions, virtual coin purchases, creator tipping commissions, and referral incentives.
The platform follows a freemium monetization strategy with subscription plans, virtual coin purchases, creator tipping, and referral rewards. A 20% commission on tips creates a recurring revenue stream while encouraging creator participation and long-term platform growth.
Built on a cloud-native architecture capable of supporting 10,000+ concurrent users, 100+ live streams, and thousands of daily transactions. The platform is production-ready, highly scalable, and designed to support future growth without significant infrastructure changes.
Conclusion
Live streaming, messaging, and content delivery cannot rely on traditional request-response systems. WebRTC, WebSockets, Redis Pub/Sub, and dedicated media services were essential to deliver low-latency interactions at scale.
Direct-to-cloud uploads, event-driven video transcoding, and CDN-based delivery significantly reduced server load while ensuring smooth playback across different devices and network conditions.
Microservices, auto-scaling infrastructure, secure payment workflows, and layered security controls created a resilient platform capable of supporting long-term growth without compromising reliability or user trust.
"Their team successfully developed both our web platform and mobile applications while integrating advanced AI-powered features that significantly enhanced user engagement and content discovery. Throughout the project, they demonstrated excellent technical expertise, transparent communication, and a strong understanding of our business goals."
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