Home Case Studies Naritya - Social Video Platform

Naritya - Social Video
Platform

A scalable social video platform that enables creators to record and share videos, live stream, chat in real time, monetize content through coin-based tipping and subscriptions, and grow their audience—all powered by a secure cloud-native infrastructure.

10,000+

Concurrent Users

100+

Live Streams

Platform Type

Social Video Platform

Architecture

Microservices + Event-Driven

Stack

React Native · Node.js · PostgreSQL · Redis · AWS

Launch Status

Production-Ready

About the Client

Vision to Build a Social Video Platform

The client envisioned Naritya as a modern social video platform where creators could record and share short-form videos, stream live, engage with followers in real time, and monetize their content through subscriptions, virtual coins, and referral rewards. The goal was to deliver a seamless experience across both Android and iOS.

Beyond the mobile application, the platform required a scalable cloud-native backend capable of supporting thousands of concurrent users, secure payment processing, low-latency live streaming, real-time messaging, and an efficient moderation system to maintain content quality and community safety.

Platform Features

Short Video Creation

Creator Monetization

Live Streaming

Real-time Chat

User Roles

  • Content Creators
  • Viewers & Subscribers
  • Moderators
  • Platform Administrators

The Challenge

Observed Steps to Implement from Day One

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    Low-Latency Live Streaming

    The platform needed to deliver live video with less than two seconds of latency while supporting hundreds of simultaneous broadcasts. Achieving a smooth viewing experience across different network conditions required a scalable streaming infrastructure with automatic failover.

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    Large-Scale Video Processing

    Users uploaded videos ranging from 10–100MB that had to be transcoded into multiple resolutions before delivery. The processing pipeline needed to minimize upload delays while optimizing playback for every device and network speed.

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    Real-Time Communication

    Live comments, one-to-one messaging, and engagement features required message delivery in under 50 milliseconds. The system also needed to scale seamlessly across multiple application servers without losing active WebSocket connections.

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    Secure Creator Monetization

    The virtual coin economy demanded secure payment processing, real-time wallet updates, and fully atomic transactions. Every purchase, tip, and payout had to remain accurate while preventing duplicate payments and fraud.

The Solution

Engineering Real-Time Performance at Scale

LIVE STREAMING

Hybrid RTMP + WebRTC Architecture

  • RTMP ingestion with Ant Media Server for reliable broadcasting
  • WebRTC delivery achieving sub-2 second live streaming latency
  • Automatic HLS fallback for unstable network conditions
  • Auto-scaling media servers handling traffic spikes efficiently

VIDEO PROCESSING

Optimized Upload & Delivery Pipeline

  • Direct Amazon S3 uploads using pre-signed URLs
  • FFmpeg transcoding into multiple adaptive video resolutions
  • CloudFront CDN delivering low-latency global playback
  • Asynchronous processing reducing server load and upload time

REAL-TIME PLATFORM

Scalable Communication & Payments

  • Socket.io with Redis Pub/Sub for horizontal WebSocket scaling
  • PostgreSQL ACID transactions for secure wallet operations
  • Stripe webhooks with idempotency to prevent duplicate payments
  • Microservices architecture supporting 10,000+ concurrent users

Architecture

Overview API and Backend Working Diagram

The platform integrates React Native mobile apps with an API Gateway and dedicated backend services for video management, streaming, chat, payments, notifications, and moderation.

Architecture Highlights

  • Cloud-Native Microservices
  • React Native
  • Node.js
  • PostgreSQL
  • Redis
  • Amazon S3
  • CloudFront
  • AWS Auto Scaling
Social Application & Platform Development Service Architecture
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Database Architecture

Tech to Improve Low-latency User Interactions

Naritya uses PostgreSQL as the primary transactional database to ensure ACID-compliant operations for users, wallets, subscriptions, and payments. Redis accelerates high-frequency workloads by caching sessions, feeds, and real-time data, significantly reducing database load while maintaining low-latency user interactions.

  • ACID-compliant transactions
  • Multi-AZ high availability
  • Redis session & feed caching
  • Read replica scaling
  • Partitioned transaction history

Performance Benchmarks

Feed API response <180ms
Chat message delivery <45ms
Live comment latency <85ms
Concurrent WebSocket connections 10,000+
Video processing time <3 min

Key Outcomes & Business Value

Built and Engineered to Scale

  • 10,000+

    Monthly Active Users

    Achieved within six months through a scalable architecture supporting high user engagement and seamless content delivery.

  • 5,000+

    Daily Video Uploads

    Optimized media processing pipeline handles thousands of uploads daily with adaptive transcoding and CDN delivery.

  • 45%+

    3-Month User Retention

    Outperformed typical industry benchmarks through creator engagement, live streaming, and monetization features.

  • $50K

    Projected Monthly Revenue

    Generated through subscriptions, virtual coin purchases, creator tipping commissions, and referral incentives.

  • Revenue Model

    The platform follows a freemium monetization strategy with subscription plans, virtual coin purchases, creator tipping, and referral rewards. A 20% commission on tips creates a recurring revenue stream while encouraging creator participation and long-term platform growth.

  • Business Impact

    Built on a cloud-native architecture capable of supporting 10,000+ concurrent users, 100+ live streams, and thousands of daily transactions. The platform is production-ready, highly scalable, and designed to support future growth without significant infrastructure changes.

Conclusion

Key Lessons for Production-Ready Social Video Platform

  • Real-Time Experiences Require Specialized Architecture

    Real-Time Experiences Require Specialized Architecture

    Live streaming, messaging, and content delivery cannot rely on traditional request-response systems. WebRTC, WebSockets, Redis Pub/Sub, and dedicated media services were essential to deliver low-latency interactions at scale.

  • Asynchronous Media Processing Drives Better Performance

    Asynchronous Media Processing Drives Better Performance

    Direct-to-cloud uploads, event-driven video transcoding, and CDN-based delivery significantly reduced server load while ensuring smooth playback across different devices and network conditions.

  • Scalable Infrastructure & Security Must Be Built In

    Scalable Infrastructure & Security Must Be Built In

    Microservices, auto-scaling infrastructure, secure payment workflows, and layered security controls created a resilient platform capable of supporting long-term growth without compromising reliability or user trust.

Ready to build your social video platform?

Let's discuss your product vision, real-time architecture, creator monetization, and how we can turn your idea into a secure, scalable, production-ready platform for creators and communities.

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