In this part, the focus is on to convert the visitors to the leads and leads to the sales. In the Part -1, the four levels to define the SEO modern marketing methods were described. The first two parts were explained. Now we will be discussing the rest of the two levels.
Here are the four levels:
1. High Level
2. Top of Funnel
3. Blog Level
4. Back End
The marketing techniques start with conveying your business idea by creating a kind of attraction through advertising or some other unique idea of promoting the business. The second step is to convert the attraction into business. The issue with this approach is that it takes some time to build the trust of the people.
To replace this three step(attracting, trust building, conversion) process by one single move is the main work of the latest SEO trend. The SEO process has to display effective results. New SEO methods provide a flexibility to extend the project by six months.
Construct the Trust from opening:
Normally, there are customers looking for business solutions and business solution providers for the customers. The first step already discussed in part-1 arranges the conversation between the two parties by finding out the common phrases and list of keywords which will set the pace.
Now, the initial meeting has taken place and you know each other. To improve the communication and to build a relationship of confidence, the exchange of information is done.
The articles, webinars, online content and sending relevant information will be the first step. This has solved half of your problem.
If you feel that the customer is impatient and will not wait for a long. He is quickly reviewing your services, then paid traffic method is adopted where the goals are achieved quickly. But the only problem with this method is that the trust is not built. It is just an exchange of resource for some time.
The prime focus is on the clients thinking which keeps changing from moment to moment. We can not apply any fixed method. A realistic approach is formulated which will communicate to the client. The smart marketers assist their client in helping him to find out the prospects of different trades. Next is to grab the attention from the client and then slowly moving him to do the business with you. A relation of trust build in this way will offer the opportunity for the sale.
Next, let’s dive into level 3: Blog level.
Turn Visitors Into Leads
Once you are sure of the keyword list and you are aware of the related items, start writing blogs using that information and posting them at the commonly visited places on the web. PPC method helps in creating the accurate list of related items by which the client is searching you. A good SEO master will take smart decisions based.
Now we have decided the patterns of our prospects and this level is likely looking for the buying information.. let’s try to understand it with the help of an example. Suppose you are a web developer at Boston providing freelance services.
The identified PPC terms are;
* Freelancer web developers in Boston
* IT solution providers in Boston
* Web consultant or web solution provider company
* Best web developers in Boston
Your top-of-funnel terms include:
* How To Make Better IT solutions
* How To Create web interfaces on the freelancing basis
* Compare freelance web solutions and company dealing to provide web solutions
* Perspective of web developers
After gathering this information, you would like to begin “opt-in” assets that can take an interested visitor to set his mind to generate a lead. They’ve read your blog post and now they’re looking for extra knowledge. That is where SEO starts to repay.
In this case, you could come up with a white paper titled, “How to win the heart of client by offering best Web Services”. The quality and posting of the paper should be such that it must be searched for the contact information and should be downloaded.
The moment one downloads the white paper, he is aware of your business and does not mind discussing the product line and pricing issues. The consumer will be in touch with you and searching for you regularly. This is how the SEO has been in a position to set a permanent client visitors for the site.
See how this works?
Next up, you desire an approach to maximize advertising outreach unless they turn out to be a sale. it’s stage four of the defined SEO method called database marketing or back-end marketing.
The Final Level: Turning Leads Into Money
The segmentation of the lead is most important activity after receiving the lead. That means, that if the lead is generated by the above-mentioned process, then creating a newsletter for offering more information will be the next step to create sales for the business.
You can’t definitely be forcing the client to buy the products. The promotional messages irritate the client. Segmentation is essential to ensure your SEO creates actual profits.
An automatic sequence will be generated now to offer information, training and sales messages to convert the lead into the sale. For each top-of-funnel term, you are going to need an “opt-in” offer and an auto responder sequence specifically written for that term.
The described sequence now is:
PPC Term > Top-Of-Funnel Content > Opt-In Asset > Custom Autoresponder
It is a sturdy advertising and marketing tool for any e-commerce alternate. when you operate your vehicle responder sequences to push people returned to related weblog posts and content material, it not best can generate more income, however, it truly also has the abilities to extra enhance your SEO scores. don’t forget about it as a cyclical approach that can be tailor-made to in shape close to any corporation.